What Exactly is "MFA", Anyway?

"MFA" is a term being thrown around far to much among ad publishers. They are very quick to label a site "MFA". For those that don't know, "MFA" is an acronym for "Made For Ads" or "Made For AdSense". These are web sites that have little or no useful content, or, just enough to generate keywords from contextual ad systems. Many times, even the content that does exist is copied from other sites.

That being said, in hanging out on some support forums I notice publishers are very quick sometimes to label a site MFA when I see it as a legitimate web site. I don't understand what the line is for MFA or not MFA, by the ad systems, but I think some publishers really need to relax.

MFA is a problem, and they do devalue advertisement systems but people are making "MFA" the McCarthyism of the ad publishing community. It helps nobody to go around making blanket accusations on web sites because they are small, or cover a subject that has high paying keywords, or has a simple, or common template. A web site can be useful, and still small, regardless of the payout value of keywords, there are people that can be legitimately knowledgeable in those subjects (which I am envious of actually), and some people simply use bloggers, simple templates and so on simply because they are not web development gurus.

There is nothing wrong with any of that, and it surely doesn't need to immediately label a site as MFA. There is room for all of us in cyberspace, it's fruitless to falsely accuse people of things they are not intentionally doing, or, perhaps attack a newbie because their advertures in web marketing are in their infancy, but have the most honest of motivation.