Wednesday, January 16, 2008

AuctionAds Becomes ShoppingAds

I have been playing, to a limited extent, with the newest system created by the inventor of Text Link Ads, ShoppingAds. I have had minimal (read: no) success with Shopping Ads, but they make decent space fillers on site I am getting a low CTR/eCPM through AdSense on to help facilitate a little Smart Pricing experiment I am doing.

I was surprised when I went to log in to ShoppingAds today, for my weekly-or-so check on impressions and clicks (it's not like it ever gets a sale) on my account, that AuctionAds is now part of the same system. This is pretty cool, as I had always meant to try AuctionAds but never got around to it, and I like the idea of ShoppingAds, even though they don't seem to perform very well. I still see it as having possibility, perhaps with the blend of the content from AuctionAds in the mix is what it needs to step up it's game.

However the experiment is teaching me something about AdSense though. As I remove lower performing sites from my AdSense account, the revenue is actually going up on the sites I keep on the account. So I am earning more. This, I suspect is part of that damn Smart Pricing system I am trying to understand and work with, and hopefully report on later.

1 comments:

David Parkinson said...

If you’re already a ShoppingAds user, or considering becoming one, you should check out http://www.emptyspaceads.com (a product I left my full-time job at Microsoft to build), which allows you to put ShoppingAds units in your website’s empty space. After all, when was the last time you made any money from your site’s empty space?

We hope to add more ad networks soon! You can also create your own TextAds, ImageAds, and even HTMLAds. I invite you to try it out and send your honestly brutal feedback. Thanks!

-David Parkinson, emptyspaceads founder