AdSense Clicks But No AdSense Earnings!

My continuing rants about people and their repetitive questions on the AdSense support forum moves forward from the previous post of the inability to tell anyone what AdSense will make them, forward, into the area of zero-value clicks.

Zero value clicks can happen for a multitude of reasons. None more likely than a click being determined to be invalid by Google's fraud detection system. This is also the primary reason accounts get banned.

An invalid click is not determined, I would assume, on a site-by-site basis, but over the entire system. Of course the most obvious invalid click is one of the publisher clicking his own ads, which is easily traceable on any computer a publisher logs into their AdSense account with. But, beyond that they could, and I would assume do, watch for system wide fraud, such as automated systems that don't attack a single publisher, but perhaps AdSense as a whole.

Secondly, PSA (public service ads) ads are ads for charity which are displayed when you first sign up until the AdSense bot can get to your site to analyze it. These ads can also show up on pages that have no paying ads available, which you can opt out of in your ad management system.

Thirdly, some ads are cost per impression (CMP) ads. Those ads pay the publisher per thousand impressions, clicks may generate nothing, or, very, very little. I have seen people complain, wanting CPM ads, then, a day later whine about not getting money for clicks. Ya can't have it both ways.

The AdSense system does show the most beneficial ad(s) at the time they are shown. This makes them the most money, and you the most money. The system works, but none the less, people still constantly question it. There are problems, Google is hopefully addressing them as they have the resources. Just because a single click gave you nothing, don't freak out, if you are watching click by click, or even can watch click by click, either you have very little traffic, or a lot of time on your hands.

AdSense has over the last couple of days added a couple of good posts to their blog to help publisher diagnose low earnings, or earnings decreases by explaining how to read an analyze reports to help find out what is happening. Be sure to read parts 1 and 2.

Get great AdSense tips and tricks to get the most from the AdSense ads from my eBook Common AdSense, as well as other great bonuses.