Nobody Can Tell You What AdSense Will Make You, So Stop Asking!

A few months back I blogged about the impossibility of answering the question "How Much Will AdSense Make Me?" Well, from the looks of the AdSense support forum, very few of them apparently read this blog.

The bottom line is this, nobody can tell you. The price of ads is determined by many factors, some of these factors are the topic of your site, the location of your ad space advertisers are bidding on and whether they are pay per click (PPC) or cost per thousand impressions (CPM) ads. In addition to that, there are factors regarding your web site that come in to play, most importantly the amount of traffic you have, the location and design of your ads and how many ads you have on any given page.

This equation is even further figured by tossing in how well your web site converts click-throughs, which is a factor that is figured into AdSense's so-called "smart pricing" system that rewards web sites which convert better than ones that don't.

So, if you are reading this blog while researching the option of using AdSense, and are even debating going to the AdSense support forum to ask how much you'll make, don't bother, nobody can answer it accurately, however, as a completely unsupported figures:

Based on my experience, there is an average click-through rate of 1% to 2% of impressions, and each click is on a very loose average worth about $0.20. Therefore, if you get 1000 impressions a day, you can figured 10-20 people will click, if 10 people click at $0.20 each that would amount to about $2.00 a day.

Now, before anyone dares give me crap about not getting that amount with those figures, I have also seen up to a tripling of click through ratio (CTR) with well designed and placed ads over poorly designed and placed ads. The topic you choose and keywords you use can also make a huge impact.

The bottom line remains the same, nobody can tell you what you will make so stop asking.

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