Friday, March 27, 2009

InfoLinks Performs

I was approached the other day by somebody from InfoLinks, asking me if I was interested in running in text ads on my site. Since I didn't know exactly who they are, assuming they were an advertiser, I replied saying they'd have to go buy ads through Kontera as they ran my in text ads.

She then explained they would like me to try theirs and replace Kontera, I did some searching and it appears that many publishers indicate that InfoLinks out performs Kontera soI figured I'd give it a try.
Within just a few minutes of applying on their site and communicating by email my account was approved and within a very short time ads were highlighting. After the first day I went to look and sure enough, it was a good 30% higher revenue than Kontera was (on average), and the link itself was a direct replacement, color and style wise, with only the InfoLinks popup looking different.

Obviously after one day it's hard to tell much, but that first day was very encouraging. I will report more after a couple weeks.

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