Having Trouble with Google AdSense Relevancy?

We see people day in and day out complaining about their AdSense ads not being relevant to their content. I'd like to briefly touch on this subject and maybe help some folks.

The first problem, and most likely, is if you have just posted your ad code and are disappointed by the lack of relevancy. You have to understand, once you post your code, it makes a request from AdSense's system for the relevant ads. It takes in the URL doing the request and looks for info about that page in their database. If your site is brand new, they will have no information on the page, so you will get irrelevant, or charity ads until they do index and analyze your content. The Adsense crawler can take a few days to get out to you and crawl the pages that have requested ads.

Patience is required at the very start.

If that isn't the case, you've been an AdSenser for quite a while and are noticing less relevant ads there are a couple options. One could be that the pool of available advertisers is shrinking in your topic. Check other web sites covering the same basic topic as yours and see if they do better.

If their ads are better, use this awesome little tool from Google, the AdWords Keyword Tool, to scan your web site, and the other web site, and see what keywords are being found on that site that may not be on yours. Perhaps just learning a different way to write your content will help.