SEO Reports from Google Webmaster Tools now available in Google Analytics

This is a kind of neat little addition to Google Analytics. I am enjoying the integration of AdWords, AdSense, and now, Webmaster Tools, into Analytics. It make a single stop shop for a lot of reports and information that otherwise requires visits to multiple places.

Google's big thing of late, seems to be the sharing of data between their applications, and I very much welcome the effort. Everyone gets tired of going from application to application to get the information they need. This update, depending on how you work, and what you care about, could be a big time saver.

Under the "Traffic Sources" menu item is now  a "Search Engine Optimization" is now three sub items, including "Queries", "Landing Pages" and "Geographical Summaries". These three reports pull information from your Webmaster Tools data to inform you of the results of these.

• "Queries" is pretty much what you would assume, shows a list of the words and phrases searches have used to find you, ordered by the most popular to the least popular.
• "Landing Pages" shows the pages of entry for your visitors, the first page they are landing on when coming to your site.
• "Geographical Summaries" shows the countries from which you are getting traffic.

With these you can gain a little bit of insight into where you are strong, and more importantly, perhaps, where you are lacking and need to increase your efforts in performance.